Next Meeting

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Follow the Process that Publishers

Pay David Break A LOT of Money to Do for Them!

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If you don’t know who your audience is…
how will your audience know you?

If you don’t know your concept… will anybody else?

If you don’t know your competition…
will you know how well you’re competing?

Do you have a strategic plan for your book? If not, why not?

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If you choose SUCCESS for your book… you MUST attend this workshop!

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Getting Published:

Creating a Strategic Plan for Your Book

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Saturday, September 24, 2011

Full-day Workshop • 9 am ~ 4 pm
Hotel Andaluz
125 Second St. NW • Albuquerque, NM

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David Break’s ACCESS Model

The acronym stands for:

Audience / Concept / Competition / Execution / Social networking / Sales viability

This six-step process was designed to help publishers and authors create and execute a successful publishing strategy. In the workshop environment Brake guides participants through each of the six steps, providing them with “how to” direction, industry insights, real examples and personal anecdotes from his many years of experience. Brake will often separate the participants into groups and give them “snap assignments” for each of the six steps. They might be asked, for example, to formulate a compelling 50 word concept statement to share with the group for discussion.

The outcome of the workshop is a first draft of a Custom Publishing Strategy for your content AND a completeMarket Opportunity Analysis — ready for Audience feedback.

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To Prepare for this Workshop

Participants will be asked to review a complete pre-workshop checklist to insure that they come optimally prepared. Preparation might include a visit to Amazon.com to identify four or five potential competitors in your audience space or completing a Social Media Awareness Index to determine your social media savvy factor. The exercises on the checklist are fun, informative and help make the workshop experience more productive.

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To Register

General Admission ~ $79

NSA-NM Member ~ $59

QUESTIONS? Call John Meluso, CSP at (505) 565-5899
or email John@meluso.com.